“Viral marketing is a technique that involves word-of-mouth marketing via email or any other source.”
Marketing is a wide concept and involves many techniques. Viral marketing is an evolving technique that involves encouraging people to spread a marketing view or message via email or word-of-mouth. Brand awareness is created via blogs and social networking websites when it comes to viral advertising. The pass-along rate plays a vital role in deciding the fate of the marketing message as if the pass-along rate is high then the effect would be high and positive and vice-versa.
Just like all the marketing techniques, viral marketing too requires a proper strategy. Only a well-planned strategy can help and there are several principles that can aid in making the marketing strategy a hit. Freebies always attract people like magnets and it has to be noted that most viral advertising programs contain free goodies or services for the customers, thus making an irresistible offer. It is important to understand that the medium that will convey the marketing message must be widely visible such as email or a graphic advertisement.