• Build Trust and Demonstrate Your Expertise
  • Attract Relevant Traffic to Your Site
  • Blogging is a Marketing Investment
  • Your Sales Team Benefits Too
  • Blogging Generates Leads
  • Get Feedback from Customers

Email Marketing

How Internet Marketing Can Help your Firm
The internet is the new marketing battleground. Given the rising number of internet users worldwide, it is a medium that no marketing strategy can ignore. Today internet marketing India firms offer a plethora of services that include article writing services, search optimisation, link building, website designing and more.

Giving exposure: The foremost advantage of hiring an internet marketing India firm is the exposure it brings you. Through search engine optimisation it can ensure that your website appears at the top of search pages. This means your website will be accessed more frequently by people looking for your product or related services. Other tactics like article writing services and link building further takes your site across the web. The more clicks your site gets, the more likely you are to sell your product or service.

Staying in news: Marketing firms write blogs, articles and regularly update their site to make sure their site remains fresh and in news. Not only does it ensure that the content stays fresh, but it also wins you brownie points with search engines. Big search machines like Google pick websites that keep updating their content.

Informative: Most of these marketing firms offers a composite package that includes website design and building. Not only do they design the website, they also make it technically savvy. This website is your means of connecting with your customers and informing them. They will write blogs, articles to keep your readers informed at all times.

Building loyalty: Internet marketing is also important in building brand loyalty. The modern web surfer is a smart customer. Studies have shown that people today use the web today for research before the actual purchase. Hence, you need to engage these customers. To build a loyal base you start with related websites, blogs and other information sites. Your marketing firm will build linkages, constantly link with customers and make sure your websites is rich information base on all matters related to your product and service. This helps in establishing your expertise and eventually builds a loyal customer base.

Why We Do It Better

How to Get Your Email Marketing Right

Email marketing is alive and kicking. After social media marketing, it is perhaps the most effective means of digital marketing, considered even better than traditional mail marketing.
But there is a flip side as well. You may want your consumer to recall your brands, know about your latest strategy, but you do not want them to chuck your mail into the junk box. More than anything else, you do not want them to associate mad marketing with your brand. The trick lies in doing it right. While some digital marketing still go into it without any plan of action, at Collaborating Minds we follow the few basic rules.

Know your audience: What is your target market? Before you start anything, it is important to do a full research on the people you are targeting. Know the demographics – the age group, interests and incomes. Now decide what they want from you. Is it information, products or is it snapshot of your services? How will target these people? Although mass email marketing may work, the best method is transactional or subscription mails. The latter is the case where people have opted for your mail service and are already interested.

Content is the king: Once you have your research ready, it is time to decide on the content. For Collaborating Minds, this is a crucial part. You do not want your mail to be one of the routine simple sale promotions, which are often junked into the trash box by most people. Decide on a mix of content. This can be regular sale campaigns, your Facebook or Twitter post, snapshots or a look at offers to come.

Decide the frequency: This is usually not same for everyone. For instance, a news site will have to ensure daily mails, while many retailers may opt for weekly mails. Try to ensure a monthly schedule at the very least. It is always best to decide the schedule beforehand, so that there are no delays.

To know more about our email marketing services, call us.