Social Media Campaign
With the rise in social media and its continued dominance of the web sphere, its utilisation for marketing strategies is inevitable. A long-term social media campaign has become crucial for any successful digital marketing strategy. Within this sphere, short-term campaigns are often held to draw focus on any subject or activity.
At SEORankToday we use social media campaigns for a range of client activities or services. Some of these are:
– Launch of a product, event or service
– Promotional activity
– Educational campaigns
– Information on services
Considering that the social media is becoming the digital equivalent of our social life, ignoring it is tantamount to ignoring a crowded space full of your intended customer!
Growing numbers: The number of social media users is humungous and likely to only go up. Facebook may lead the wagon, but Twitter, LinkedIn Google+ are not far behind. This is market that is simply expanding and growing in almost every direction.
Targeted scope: What makes social media ads so effective? It is their targeted scope. At SEORankToday we take into account the many parameters offered by Social media to judge the consumer demographic. These include professional, social, political interests as well as the browsing history. All these markers are used to create campaigns that are extremely focused. In other words, it targets consumers who are interested in your product or service and are, hence, likely to click through.
Mobile technology: Most social media websites offer one incredible advantage: their adaptation to mobiles. Many people access the internet on phone to just log on to their social media pages. To add to this advantage, most of these websites, particularly Google, has also incorporated their ads well in their mobile formats.